The newest breakthrough in anti-aging, anti-wrinkle treatments has been right under the noses of scientists for 20 years. Vitamin E may very well be the answer to an age old question in beauty care, and it’s no surprise that nature knew it all along. For decades, the skin care industry has been extracting the water soluble tocopherol compounds of vitamin E. Most often, the alpha-tocopherol compound has been used in moisturizers, creams, lotions, oils and capsules because of its ability to fight free radicals.
Of course, the skin’s worst enemies are UV rays, toxins and pollutants, all of which cause free radicals to launch aggressive pursuits on healthy skin cells. Free radicals are cells that are missing an electron, so they’re on the prowl to steal one from a healthy cell. Unfortunately, while a stolen electron stabilizes the free radical cell, it damages the healthy cell in the process. According to Dr. Nicholas Perricone, author of New York Times bestseller The Wrinkle Cure, skin cells accumulate the most damage in their outer layers, which are comprised of fat. Scientists once believed that aging was caused mostly by damage to the internal part of the cell, comprised of water. This key difference is important because the popular vitamin E alpha-tocopherol compound is water soluble. While it easily penetrates the interior of skin cells, it’s not so easily absorbed to remedy damage in the fatty outer layers of skin cells. That’s where the fat-soluble tocotrienol compounds of vitamin E have been discovered as a major player in the anti-aging war. According to WH Leong, Vice President of Tocomin® manufacturer Carotech, studies on the use of the tocotrienol compounds found in vitamin E are rather new in the skin care industry, but in less than eight years, they have proven to be extremely promising. In his research, Dr. Perricone noted that tocotrienols are 40 to 50 times more potent than the old tocopherol compounds. For skin care, this means the best anti-aging products are yet to come, harnessing the power of the new super vitamin E.
In Wisconsin, super vitamin E is a brand new member of the Olivü 426 skin and beauty care family of products. Owner Caitlin Brotz has transformed her Night Time Face Serum with a mixture of super vitamin E’s tocotrienols and grapeseed oil. “The combination is a powerful antioxidant that helps repair sun damage and fight free radicals while smoothing fine lines and preventing wrinkles,” says Brotz. “Grapeseed oil also tightens and tones skin, so it’s a great match with super vitamin E in the Night Time Face Serum. Since the tocotrienols are 40 to 50 times stronger than the tocopherol vitamin E compound found in other creams and serums, skin responds quickly, and in a couple of weeks the results are quite obvious.” At Olivü 426, a roll-on bottle of Night Time Face Serum sells for only $12.
We’re very excited to bring such a high quality ingredient to the area. We believe it will soon be all the rage in the anti-aging industry.” At Olivü 426, customers may stop in to blend their own customized beauty and skin care products, or they may choose pre-made products blended from all natural ingredients available on the shelf or online www.olivu426.com.
To view our Nighttime Repair Serum click here.